In 2026, an HVAC website costs $17–$39 a month if you build it yourself on Wix or Squarespace, $150–$399+ a month for a custom-coded subscription service (often plus a setup fee), a one-time fee for a fixed-price build from a small studio (ours is $999–$1,799, or $139 a month), and $3,000–$10,000 a month when the site is bundled into a full-service agency retainer. For most 2–10 truck HVAC companies, a fixed-price or low monthly build is the best value — as long as you can take the site and domain with you.
The Short Version
There are four ways to get an HVAC website in 2026. Each one trades money for time, control, or both.
| Route | Typical Cost | You Own the Site? | Who Does the Work? |
|---|---|---|---|
| DIY builder (Wix, Squarespace) | $17–$39/mo | Content is yours. Site lives on their platform. | You |
| Monthly subscription (custom-coded) | $150–$399/mo + setup fee | Varies — read the contract | The provider |
| One-time build (fixed price) | $999–$1,799 (our pricing) | Yes — code and files; domain transferred to you | The studio |
| Full-service agency | $3,000–$10,000/mo, 12-mo contract | Often not — see below | The agency |
Option 1: DIY Website Builders
What you pay: Wix charges $17/mo (Light) to $39/mo (Business) on annual billing. Squarespace and GoDaddy land in the same range. Most HVAC contractors who go this route spend $20–$40 per month.
What you get: A drag-and-drop editor, templates, hosting included. You pick a design, fill in your info, publish the same day.
What you give up
Speed. Builder sites load slowly compared to hand-coded pages because they carry a large amount of platform code regardless of what's on your page. Google's own research found that 53% of mobile visitors leave a page that takes longer than five seconds to load. For an HVAC company during a heat wave, that's not an abstract bounce rate — that's a homeowner with a dead AC unit who called the next name on the list.
Differentiation. Your site will look like every other Wix site in your market. The templates are the same ones your competitors are using.
Hidden costs add up. Removing ads, connecting a custom domain, and unlocking forms or booking widgets push most builder plans past their advertised price within a year. Need someone to update your seasonal promos? That's your time — or $50–$150/hr for a freelancer.
A brand-new HVAC company testing the waters before committing real money to marketing. Not a long-term solution if your phone needs to ring from Google.
Option 2: Monthly Subscription Services
A growing number of companies build you a custom site and charge a monthly fee that covers hosting, maintenance, and sometimes edits and SEO. No large upfront payment — you pay as long as you use the service.
Real prices from real companies
Up to 20 pages, custom-coded, hosting and unlimited edits included.
5–12 pages depending on plan, SEO foundations, exclusive territory lock. Domain and content are yours.
Ownership. Some monthly services let you own the domain and code. Others never do. Before you sign anything, ask two questions: "When does the site become mine, and will you transfer the domain to my name?" and "If I cancel, do I walk away with a working website or just a pile of static files?"
Total cost over time. $150/mo is $1,800/year, $5,400 over three years — and many plans never end. $399/mo is $4,788/year plus the build fee. Look for a plan with a fixed term after which the site is yours, or compare it to a one-time build.
Option 3: One-Time Fixed-Price Build
You pay once, you get a website, and it's yours. The only recurring costs are domain renewal (~$12–15/year) and hosting — which can be free for static, hand-coded sites.
What Mount Peak charges
We write all the copy, show your real Google reviews, add tap-to-call and a quote form on every screen, link your Google Business Profile and set up Google Analytics. Domain, hosting and SSL included, 2 rounds of changes, 30 days of support. Monthly plan: $0 to launch, 12-month minimum, up to 1 hour of updates every month included.
Everything in Done-For-You, plus a separate page for each main service, service-area pages for up to 3 towns, full Google Business Profile setup and optimization, local SEO (keywords, schema markup), a project gallery, 3 rounds of changes and 60 days of support.
Domain, hosting and SSL are included, and you see a free concept of your homepage before you pay anything. Pay once and the site is yours at launch; on the monthly plan it's yours after 12 payments. Once it's yours, we transfer the domain and all files to you within 14 business days of your request, at no charge.
After launch: As-needed updates at $95/hour, or Site Care at $120/mo covering hosting, SSL, and up to 1 hour of updates per month.
See Full Pricing & Compare Packages
Option 4: Full-Service HVAC Marketing Agencies
Companies like Scorpion, Blue Corona, and similar national agencies offer websites as part of a larger marketing package — typically bundled with SEO, PPC management, reputation tools, and a dedicated account manager.
What you pay
These agencies generally don't publish website-only pricing. The investment is a monthly retainer that covers everything.
- Scorpion requires a 12-month contract. Website launch takes 4–10 weeks depending on contract specifics. Pricing is custom — you'll need to call for a quote. (scorpion.co/faq)
- Blue Corona publishes SEO audit pricing at $2,500–$3,500, with ongoing SEO from $1,500 to $20,000/mo. Website cost is part of the package and not listed separately. (bluecorona.com)
Third-party estimates consistently place full-service agency retainers in the $3,000–$10,000/mo range for a single-location HVAC company, but those numbers don't come from the agencies' own sites.
Scorpion and Blue Corona info as of September 2026. Checked on company FAQ and service pages.The real issue: what happens when you leave
This is where the math changes.
Scorpion builds websites on its proprietary CMS. On their own FAQ page, they state: after the contract ends, you receive your domain, content, imagery, static files, and design assets. But the site itself cannot be transferred to WordPress or another platform — you need another vendor to rebuild it.
— scorpion.co/faq, checked September 2026
That means the website you've been paying for — the one that's been accumulating Google rankings, backlinks, and domain authority — does not come with you in working form.
The Air Conditioning Contractors of America documented a case where a Midwest HVAC company signed up for a free website with monthly marketing fees. When the owner tried to cancel: a cancellation penalty, refusal to transfer the source code, and the web company retained ownership of the domain. The company rebuilt from scratch.
— cited by bluegridmedia.com, September 2026
Multi-location HVAC companies doing $5M+ in revenue that want one vendor managing everything and have the budget to commit $3,000–$10,000 per month for 12+ months. Not the right fit for a 2–5 truck operation trying to get a website up and running.
The Costs Nobody Mentions Upfront
The sticker price of a website is only the beginning. Here's what else you should budget for.
| Cost | Range | Notes |
|---|---|---|
| Domain renewal | $12–$15/year | Make sure it's either registered in your name or contractually transferable to you. If you can't control the domain, you don't control your online presence. |
| Hosting | $0–$50/mo | Static sites can host for free (Cloudflare Pages, Netlify). WordPress needs paid hosting at $10–$50/mo plus ongoing updates and security patches. |
| SSL certificate | Free | Any modern host provides this at no cost. If someone charges you for SSL, that's a red flag. |
| Edits & updates | $0–$150/hr | Some plans include unlimited edits. Others charge $50–$150/hr. At 2 hours/month, that's $1,200–$3,600/year — rarely mentioned in the initial quote. |
| Redesign cycle | Full price, every 2–3 years | Template sites look dated fast. A redesign is a brand-new project. Custom-built sites avoid this cost. |
| Platform lock-in | Months of lost SEO | If your site lives on a proprietary platform and you leave, your Google rankings don't transfer. You start that clock over. |
One HVAC Job Pays for the Entire Website
Here's the math that matters.
According to Housecall Pro's 2026 pricing guide:
- A standard service call runs $70–$200
- A typical repair runs $150–$2,500
- A system installation runs $5,000–$12,500
Angi puts the average AC repair at $319 and service calls at $100–$250.
HVAC service pricing as of September 2026. Sources: housecallpro.com, angi.com.A single system installation — one job — covers the cost of a professional website for years. Even at the repair level, two or three additional service calls per month generated by a better website more than cover any monthly plan or pay off a one-time build within the first season.
The question isn't whether you can afford a professional website. It's whether you can afford to keep losing calls to competitors whose sites load faster and show up higher.
What to Ask Any Web Designer Before You Hire Them
These four questions will save you from the most common mistakes HVAC contractors make when buying a website.
Can I get the domain in my name?
Whoever registers it, you should be able to have the domain transferred to your name — and the agreement should say exactly when. Get that in writing.
If I cancel, what exactly do I get?
"You own your content" is not the same as "you walk away with a working website." Get specifics in writing.
What's my total cost for the first year?
Include hosting, edits, and any add-ons. A $999 one-time build with hosting included is a very different number than $399/mo plus a $1,995 build fee.
What's your PageSpeed score on mobile?
Ask for a live site they've built — not a mockup — and run it through PageSpeed Insights yourself.
How We Researched This Guide
Every competitor price in this guide comes from the company's own website or pricing page, checked when the guide was written in September 2026. Where a company doesn't publish prices, we say so instead of guessing. Prices change — treat them as a snapshot from the date of writing and confirm before you buy.
- Wix plans — wix.com/upgrade/website
- Hello Web Designs pricing — hellowebdesigns.com/pricing
- Websites for HVAC pricing — websitesforhvac.com/pricing
- Scorpion FAQ — scorpion.co/faq
- Blue Corona website design services — bluecorona.com
- HVAC service pricing — Housecall Pro and Angi
- ACCA case on website ownership — as cited by bluegridmedia.com
- Mobile load-time abandonment (53% after 5 seconds) — Google, "The Need for Mobile Speed"
See Your New HVAC Website Before You Pay Anything
Tell us about your company and we'll send you a free concept of your new homepage in 2–4 business days — plus an honest look at what your current site is costing you in calls. No commitment.